Conversion rate of online shoppers worldwide from 2nd quarter 2025 to 2nd quarter 2026, by country and region

During the second quarter of 2026,  1.3  percent of visits to e-commerce websites worldwide converted to purchases. In Switzerland, online shopper conversion rates stood at  2.4  percent.

Mobile takes over e-shopping

Online shopping has long since established itself as an everyday activity of online life – this holds for both desktop and mobile. As of the first quarter of 2026, about three-quarters of retail site visits worldwide came from smartphones and generated more than two-thirds of online shopping orders. Based on mobile retail performance growth, it is only a matter of time before mobile overtakes desktop in revenue generation.