Key insights
- B2B e-commerce market size in Europe in 2025
- tr USD

Detailed statistics
Forecast B2B e-commerce GMV in Europe 2022-2025
- B2B revenue share coming from digital channels in the Nordics
- %

Detailed statistics
B2B organizations' revenue share from digital channels in Nordic countries 2020-2024
- B2B organizations investing in 3P marketplaces in the Nordics
- %

Detailed statistics
Digital commerce channels B2B companies are investing in in Nordic countries 2022
Editor’s Picks
Editor’s Picks
Current statistics on this topic
Further recommended statistics
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Premium Statistic
Transaction value of B2B e-commerce China 2015-2025

Transaction value of B2B e-commerce China 2015-2025
Transaction value of B2B e-commerce in China from 2015 to 2025 (in trillion yuan)
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Premium Statistic
Share of e-commerce revenue lost to payment fraud globally 2025, by business size

Share of e-commerce revenue lost to payment fraud globally 2025, by business size
Share of annual e-commerce revenue lost to payment fraud worldwide in 2025, by business size
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Premium Statistic
B2B e-commerce sales volume in Germany in 2024-2025

B2B e-commerce sales volume in Germany in 2024-2025
Sales volume in B2B e-commerce in Germany in 2024 with an estimate for 2025 (in billion euros)
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Premium Statistic
Top consumer electronics online stores worldwide in 2025, by e-commerce net sales

Top consumer electronics online stores worldwide in 2025, by e-commerce net sales
Top consumer electronics online stores worldwide in 2025, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
Distribution of e-commerce sales in the largest online shops in Germany 2024

Distribution of e-commerce sales in the largest online shops in Germany 2024
E-commerce sales of the top 20 to top 1000 online shops in Germany in 2024 (in million euros)
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Premium Statistic
B2B online retail market size in Japan 2015-2024

B2B online retail market size in Japan 2015-2024
Business-to-business (B2B) e-commerce market size in Japan from 2015 to 2024 (in trillion Japanese yen)
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Premium Statistic
Benefits of B2B e-commerce/ self service for B2B customers in U.S. and Europe 2026

Benefits of B2B e-commerce/ self service for B2B customers in U.S. and Europe 2026
Main benefits of B2B e-commerce and selfs-service according to B2B customers in the United States and Europe in 2026
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Premium Statistic
Annual change of transaction value of B2B e-commerce China 2013-2025

Annual change of transaction value of B2B e-commerce China 2013-2025
Annual growth in gross merchandise value of B2B e-commerce in China from 2013 to 2025
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Premium Statistic
B2B e-commerce market size in Japan 2024, by industry

B2B e-commerce market size in Japan 2024, by industry
Business-to-business (B2B) e-commerce market size in Japan in 2024, by industry (in trillion Japanese yen)
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Premium Statistic
E-commerce: percentage of companies that made B2B and B2G sales Spain 2013-2025

E-commerce: percentage of companies that made B2B and B2G sales Spain 2013-2025
Percentage of companies that made B2B and B2G sales on websites and e-commerce applications in Spain from 2013 to 2025
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Premium Statistic
B2B/B2G e-commerce enterprises in Germany 2014-2025

B2B/B2G e-commerce enterprises in Germany 2014-2025
B2B/B2G e-commerce enterprises in Germany from 2014 to 2025
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Premium Statistic
Online B2B transaction value of FMCG in China 2017-2025

Online B2B transaction value of FMCG in China 2017-2025
Business-to-business (B2B) e-commerce trade value of fast-moving consumer goods in China from 2017 to 2025 (in billion yuan)
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Premium Statistic
Online B2B transaction value of textile and apparel China 2017-2025

Online B2B transaction value of textile and apparel China 2017-2025
Business-to-business (B2B) e-commerce trade value of textiles and apparel in China from 2017 to 2025 (in trillion yuan)
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Premium Statistic
Use of AI in B2B e-commerce operations in the United States 2026

Use of AI in B2B e-commerce operations in the United States 2026
Share of business-to-business (B2B) e-commerce companies using AI in the United States in 2026
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Premium Statistic
E-commerce order rejection rate 2025 by business size

E-commerce order rejection rate 2025 by business size
Rejection rate of online orders from e-commerce merchants due to suspicion of fraud worldwide in 2025, by business size
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Premium Statistic
Share of fraudulent e-commerce orders 2025, by business size

Share of fraudulent e-commerce orders 2025, by business size
Share of accepted online orders that turned out to be fraudulent among e-commerce merchants worldwide in 2025, by business size
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Premium Statistic
B2B digital payments number in Asia-Pacific (APAC) 2019-2024 with forecasts to 2028

B2B digital payments number in Asia-Pacific (APAC) 2019-2024 with forecasts to 2028
Total number of cashless B2B payment transactions in Asia-Pacific (APAC) from 2019 to 2024, with forecasts for 2025 and 2028 (in billions)
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Premium Statistic
B2B digital payments number in North America 2019-2024 with forecasts to 2028

B2B digital payments number in North America 2019-2024 with forecasts to 2028
Total number of cashless B2B transactions in North America from 2019 to 2024, with forecasts for 2025 and 2028 (in billions)
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Premium Statistic
B2B digital payments number in Latin America 2019-2024 with forecasts to 2028

B2B digital payments number in Latin America 2019-2024 with forecasts to 2028
Total number of cashless B2B payment transactions in Latin America from 2019 to 2024, with forecasts for 2025 and 2028 (in billions)
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Premium Statistic
B2B digital payments number in Middle East, Africa 2019-2024 with forecasts to 2028

B2B digital payments number in Middle East, Africa 2019-2024 with forecasts to 2028
Total number of cashless B2B payment transactions in Middle East, Africa (MEA) from 2019 to 2024, with forecasts for 2025 and 2028 (in billions)
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Premium Statistic
Change in B2B experiential marketing spending worldwide 2023-2026

Change in B2B experiential marketing spending worldwide 2023-2026
Change in business-to-business (B2B) experiential marketing spending worldwide from 2023 to 2026
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Premium Statistic
Business-to-business (B2B) experiential marketing spending worldwide 2022-2026

Business-to-business (B2B) experiential marketing spending worldwide 2022-2026
Business-to-business (B2B) experiential marketing spending worldwide from 2022 to 2026 (in billion U.S. dollars)
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Basic Statistic
Share of SMEs that make B2B & B2G e-commerce sales via a website in the EU 2014-2025

Share of SMEs that make B2B & B2G e-commerce sales via a website in the EU 2014-2025
Share of small and medium enterprises that make B2B and B2G e-commerce sales via a website in the European Union from 2014 to 2025
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Premium Statistic
Fashion: top 10 online stores in Sweden in 2025, by net sales

Fashion: top 10 online stores in Sweden in 2025, by net sales
Top online stores in the fashion segment in Sweden in 2025, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
Leading online stores in fashion in Spain 2025, by net sales

Leading online stores in fashion in Spain 2025, by net sales
Most popular online stores in the fashion segment in Spain in 2025, by e-commerce net sales (in million U.S. dollars)
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Basic Statistic
Fashion: top 5 online stores in Norway 2025, by GMV

Fashion: top 5 online stores in Norway 2025, by GMV
Top online stores in the fashion segment in Norway in 2025, by e-commerce GMV (in million U.S. dollars)
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Basic Statistic
Share of companies making B2B online sales in Serbia 2018-2025

Share of companies making B2B online sales in Serbia 2018-2025
Share of enterprises making B2B online sales in Serbia from 2018 to 2025
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Basic Statistic
Share of companies making B2B online sales in Bosnia and Herzegovina 2018-2025

Share of companies making B2B online sales in Bosnia and Herzegovina 2018-2025
Share of enterprises making B2B online sales in Bosnia and Herzegovina from 2018 to 2025
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Premium Statistic
Number of B2B digital payments in Europe 2007-2024 with forecasts to 2028

Number of B2B digital payments in Europe 2007-2024 with forecasts to 2028
Total number of cashless B2B transactions in Europe from 2019 to 2024, with forecasts for 2025 and 2028 (in billions)
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Premium Statistic
Main benefits of e-commerce for B2B companies in the U.S. and Europe 2026

Main benefits of e-commerce for B2B companies in the U.S. and Europe 2026
Main benefits of e-commerce for B2B companies in the United States and Europe in 2026
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Premium Statistic
Factors influencing the choice of a particular online store in Poland 2023-2025

Factors influencing the choice of a particular online store in Poland 2023-2025
Factors influencing the choice of a particular online store in Poland from 2023 to 2025
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Basic Statistic
Top barriers to piloting or scaling AI pricing in B2B worldwide 2025

Top barriers to piloting or scaling AI pricing in B2B worldwide 2025
Share of B2B companies reporting barriers to piloting or scaling AI pricing worldwide in 2025
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Premium Statistic
E-commerce net sales of tesco.com from 2015 to 2026

E-commerce net sales of tesco.com from 2015 to 2026
E-commerce net sales of tesco.com from 2015 to 2025, with a forecast for 2026 (in million U.S. dollar)
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Basic Statistic
Share of B2B e-commerce GMV worldwide 2020-2029, by region

Share of B2B e-commerce GMV worldwide 2020-2029, by region
Distribution of global B2B e-commerce gross merchandise volume (GMV) from 2018 to 2029, by region
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Premium Statistic
Leading online pharmacy stores in Germany 2025, by e-commerce net sales

Leading online pharmacy stores in Germany 2025, by e-commerce net sales
Top online stores in the pharmacy segment in Germany in 2025, by e-commerce net sales (in million U.S. dollar)
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Basic Statistic
Top online stores in Austria 2025, by e-commerce net sales

Top online stores in Austria 2025, by e-commerce net sales
Top online stores in Austria in 2025, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
Top online stores in Switzerland 2025, by e-commerce net sales

Top online stores in Switzerland 2025, by e-commerce net sales
Top online stores in Switzerland in 2025, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
B2B online retail ratio in Japan 2015-2024

B2B online retail ratio in Japan 2015-2024
Business-to-business (B2B) e-commerce ratio within overall commercial transactions in Japan from 2015 to 2024
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Premium Statistic
Top 10 online stores in Finland 2025, by e-commerce net sales

Top 10 online stores in Finland 2025, by e-commerce net sales
Top online stores in Finland in 2025, by e-commerce net sales (in million U.S. dollar)
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Premium Statistic
Share of B2B companies that offer online ordering portal in the U.S. and Europe 2026

Share of B2B companies that offer online ordering portal in the U.S. and Europe 2026
Share of B2B companies that offer online ordering portal in the United States and Europe in 2026
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Premium Statistic
Global B2B e-commerce GMV from 2020-2029

Global B2B e-commerce GMV from 2020-2029
Global B2B e-commerce gross merchandise value (GMV) from 2020 to 2025, with a forecast to 2029 (in billion U.S. dollars)
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Premium Statistic
Content strategies used by B2B organizations worldwide for LLM-based search 2026

Content strategies used by B2B organizations worldwide for LLM-based search 2026
Share of B2B organizations using content strategies to address LLM-based search worldwide in 2026
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Premium Statistic
E-commerce market size in Turkey 2016-2025

E-commerce market size in Turkey 2016-2025
E-commerce market size in Turkey from 2016 to 2025 (in billion Turkish lira)
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Premium Statistic
B2B and B2C e-commerce sales value in Taiwan 2016-2024

B2B and B2C e-commerce sales value in Taiwan 2016-2024
B2B and B2C e-commerce sales value in Taiwan from 2016 to 2024 (in billion New Taiwan dollars)
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Premium Statistic
B2B e-commerce penetration of wholesaling in Japan 2017-2024

B2B e-commerce penetration of wholesaling in Japan 2017-2024
B2B e-commerce ratio of the wholesale industry in Japan from 2017 to 2024
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Premium Statistic
B2B wholesale e-commerce market size in Japan 2017-2024

B2B wholesale e-commerce market size in Japan 2017-2024
B2B e-commerce sales value of the wholesale industry in Japan from 2017 to 2024 (in trillion Japanese yen)
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Premium Statistic
Share of U.S. B2B sales via e-commerce 2024-2028

Share of U.S. B2B sales via e-commerce 2024-2028
E-commerce share of total B2B sales in the United States in 2024 with forecasts until 2028
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Premium Statistic
B2B e-commerce revenue of manufacturers in Germany 2018-2024

B2B e-commerce revenue of manufacturers in Germany 2018-2024
B2B e-commerce revenue of manufacturers in Germany from 2018 to 2024 (in billion euros)
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Basic Statistic
Germany: share of enterprises that make B2B/B2G e-commerce sales via a website 2025

Germany: share of enterprises that make B2B/B2G e-commerce sales via a website 2025
Share of enterprises that make B2B and B2G e-commerce sales via a website in Germany from 2015 to 2025
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Basic Statistic
Share of enterprises that make B2B/B2G e-commerce sales via a website in France 2023

Share of enterprises that make B2B/B2G e-commerce sales via a website in France 2023
Share of enterprises that make B2B and B2G e-commerce sales via a website in France from 2013 to 2023
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