E-commerce in Poland - statistics & facts
Poland is an attractive market for the development of e-commerce. With its growing popularity and rising revenue, Poland is one of the fastest-developing e-commerce markets in Europe. The number of registered e-commerce stores in the country has been rising every year. Polish online customers love to buy online and do it more often. Cross-border shopping has gained traction, with more than 40 percent of Polish internet users buying from international shops. Customers mostly look for products that can be purchased at better prices or are unavailable on the Polish market.
Smartphones leading the way to checkout
With 30 million internet users in Poland, the e-commerce market is thriving and accessible. Smartphones are the go-to device for online shopping, making it easier for many to participate in e-commerce. The estimated number of internet users engaging in online shopping has significantly increased, with nearly 19 million shopping online in 2026. This number is projected to rise to over 21 million by 2030, indicating a promising future for the Polish e-commerce market.
A nation of online shoppers
Significant investments are being made in digital infrastructure. Household internet penetration in Poland has grown to more than 96 percent. Easy and affordable access to the internet through multiple devices, comfortable online payment methods, and delivery all drive e-commerce growth and purchases. Nearly 70 percent of the Polish population bought goods and services online in 2025. Within 10 years, the rate of online shoppers rose by over 30 percentage points.
From fashion carts to BLIK checkouts
When it comes to online shopping, Poles have a strong preference for local shops. The key motivators for purchasing online are affordable delivery costs and the availability of cheaper products. The most popular products bought online include clothing and accessories, footwear, cosmetics, pharmaceutical products, and books. The most popular online store in Poland is Allegro, a local e-commerce platform similar to Amazon, offering a wide range of goods. BLIK is the most popular online payment method, followed by quick electronic payment services and payment cards.
