Key insights
- Online share of the global sexual wellness devices market
- %

Detailed statistics
Global sexual wellness devices market 2021, by channel
- Leading erotic online store worldwide
- lovense.com

Detailed statistics
Top erotic online stores worldwide 2025
- Leading sex toy product category
- Vibrators

Detailed statistics
Retail sales share of the sexual wellness devices market 2021, by product category
Editor’s Picks
Editor’s Picks
Current statistics on this topic
Recommended statistics
Overview
6
- Size of the sex toy market worldwide 2016-2030
- Retail sales share of the global sexual wellness devices market 2021, by region
- Retail sales share of the sexual wellness devices market 2021, by product category
- Global sexual wellness devices market 2021, by channel
- Online share of the sexual wellness devices market 2019-2022, by country
- Channels used to purchase sex toys online in the U.S., UK, and France 2021
Overview
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Size of the sex toy market worldwide 2016-2030

Size of the sex toy market worldwide 2016-2030
Size of the sex toy market worldwide from 2016 to 2030 (in billion U.S. dollars)
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Retail sales share of the global sexual wellness devices market 2021, by region

Retail sales share of the global sexual wellness devices market 2021, by region
Retail sales value share of the sexual wellness devices market worldwide in 2021, by region
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Retail sales share of the sexual wellness devices market 2021, by product category

Retail sales share of the sexual wellness devices market 2021, by product category
Retail sales value share of the sexual wellness devices market worldwide in 2021, by product category
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Global sexual wellness devices market 2021, by channel

Global sexual wellness devices market 2021, by channel
Distribution of the sexual wellness devices market worldwide in 2021, by channel
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Online share of the sexual wellness devices market 2019-2022, by country

Online share of the sexual wellness devices market 2019-2022, by country
Online share of the sexual wellness devices market in the United States, United Kingdom (UK), and France from 2019 to 2022
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Channels used to purchase sex toys online in the U.S., UK, and France 2021

Channels used to purchase sex toys online in the U.S., UK, and France 2021
Share of consumers purchasing sex toys online in selected markets in 2021, by channel
Key players
10
- Top erotic online stores worldwide 2025
- Top erotic online stores U.S. 2025
- Top erotic online stores in Canada 2025
- Top erotic online stores in the UK 2025
- Top erotic online stores in Germany 2025
- Top erotic online stores in France 2024
- Top erotic online stores in the Netherlands 2025
- adameve.com: e-commerce GMV 2018-2027
- Eis.de: e-commerce GMV in Germany 2017-2027
- lovehoney.co.uk: e-commerce GMV 2017-2027
Key players
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Top erotic online stores worldwide 2025

Top erotic online stores worldwide 2025
Gross merchandise value (GMV) of top online stores in the erotic and adult segments worldwide in 2025 (in million U.S. dollars)
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Top erotic online stores U.S. 2025

Top erotic online stores U.S. 2025
Top online stores in the erotic and adult segment in the United States in 2025, by GMV (in million U.S. dollars)
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Top erotic online stores in Canada 2025

Top erotic online stores in Canada 2025
Gross merchandise volume (GMV) of top online stores in the erotic and adult segment in Canada in 2025 (in million U.S. dollars)
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Top erotic online stores in the UK 2025

Top erotic online stores in the UK 2025
Top online stores in the erotic and adult segment in the United Kingdom in 2025, by GMV (in million U.S. dollars)
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Top erotic online stores in Germany 2025

Top erotic online stores in Germany 2025
Top online stores in the erotic and adult segment in Germany in 2025, by GMV (in million U.S. dollars)
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Top erotic online stores in France 2024

Top erotic online stores in France 2024
Gross merchandise volume (GMV) of top online stores in the erotic and adult segment in France in 2024 (in million U.S. dollars)
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Top erotic online stores in the Netherlands 2025

Top erotic online stores in the Netherlands 2025
Top online stores in the erotic and adult segment in the Netherlands in 2025, by e-commerce GMV (in million U.S. dollars)
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adameve.com: e-commerce GMV 2018-2027

adameve.com: e-commerce GMV 2018-2027
E-commerce gross merchandise value of adameve.com from 2018 to 2025 with estimates until 2027 (in million U.S. dollars)
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Eis.de: e-commerce GMV in Germany 2017-2027

Eis.de: e-commerce GMV in Germany 2017-2027
Gross merchandise value of eis.de in Germany from 2017 to 2027 (in million U.S. dollars)
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lovehoney.co.uk: e-commerce GMV 2017-2027

lovehoney.co.uk: e-commerce GMV 2017-2027
E-commerce gross merchandise value of lovehoney.co.uk from 2017 to 2027 (in million U.S. dollars)
Reach & Traffic
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Leading sex toy websites worldwide 2026, by monthly visits

Leading sex toy websites worldwide 2026, by monthly visits
Leading websites for sex toys worldwide in April 2026, by monthly visits (in millions)
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Bounce rate of leading sex toy websites worldwide 2024

Bounce rate of leading sex toy websites worldwide 2024
Bounce rate of leading sex toy websites worldwide in April 2024
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Online visibility of sex toys retailers in the UK 2023

Online visibility of sex toys retailers in the UK 2023
Online visibility of sex toys retailers in the United Kingdom (UK) in February 2023
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Online sex shop Eis.de traffic 2024

Online sex shop Eis.de traffic 2024
Overview of erotic online shop Eis.de traffic worldwide in February 2024
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adameve.com: global traffic 2024

adameve.com: global traffic 2024
Overview of erotic online shop adameve.com web traffic worldwide in October 2023 and April 2024
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lovehoney.co.uk: global traffic 2025

lovehoney.co.uk: global traffic 2025
Overview of erotic online shop lovehoney.co.uk web traffic worldwide in April 2024 and September 2025
Online shoppers
5
- Share of shoppers buying erotic materials and toys online 2023, by country
- Share of shoppers buying erotic materials and toys online 2023, by generation
- Share of shoppers buying sex toys online 2023, by gender
- Share of consumers shopping online for sex toys on Black Friday 2022, by country
- Reasons not to purchase sexual wellness products in the U.S 2022, by generation
Online shoppers
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Share of shoppers buying erotic materials and toys online 2023, by country

Share of shoppers buying erotic materials and toys online 2023, by country
Share of global consumers purchasing sex toys online in 2nd quarter 2023, by country
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Share of shoppers buying erotic materials and toys online 2023, by generation

Share of shoppers buying erotic materials and toys online 2023, by generation
Share of global consumers purchasing sex toys online in 2nd quarter 2023, by generation
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Share of shoppers buying sex toys online 2023, by gender

Share of shoppers buying sex toys online 2023, by gender
Share of global consumers purchasing sex toys online in selected countries in 2nd quarter 2023, by gender
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Share of consumers shopping online for sex toys on Black Friday 2022, by country

Share of consumers shopping online for sex toys on Black Friday 2022, by country
Share of consumers planning to shop more online rather than offline for erotic materials and toys on Black Friday in 2022, by country
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Reasons not to purchase sexual wellness products in the U.S 2022, by generation

Reasons not to purchase sexual wellness products in the U.S 2022, by generation
Reasons not to purchase sexual wellness products in the United States in 2022, by generation
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