D2C e-commerce in the United States - statistics and facts
A growing direct online selling market is the nightmare scenario for marketplace giants like Amazon and Alibaba - a nightmare that is quickly becoming a reality. D2C e-commerce, short for direct-to-consumer e-commerce, is a sales channel that obliviates the need for online marketplaces and traditional online retailers. Manufacturers that sell their products directly to their consumers effectively “cut out the middleman”. In recent years, the technological threshold to enter the e-commerce game has been reduced significantly, leading to a massive D2C e-commerce market growth in the United States. The market was estimated to be worth nearly 200 billion U.S. dollars in 2024 – roughly double the size of the 2020 D2C market. Growth is forecast to continue in the future.
