Wine e-commerce – statistics & facts
Wine e-commerce is a relatively new market that weaves the age-old tradition of winemaking with the tools provided by today’s modern technologies. More conventional sommeliers and wine lovers would argue that e-commerce platforms could never substitute the pleasure associated with entering a wine bar and mulling over the exquisite variety of choice before choosing a bottle to take home. However, the global wine market in the post-pandemic era seems to be defined by a shopping experience touching multiple channels, including out-of-home consumption. Consumers will always go to wine bars, but they may also be tempted by the product range, promotional offers and otherwise difficult to find wine brands and varieties offered exclusively by online retailers.
