Retail price of a pack of 20 cigarettes in European Union countries in 2026 (in euros)

The price of cigarettes is substantially different across Europe. As of 2026, the most expensive EU country in which to purchase cigarettes was Ireland, with a pack of 20 cigarettes retailing at 16.04 euros, followed by France at 12.07 euros. Cigarette prices in Europe are driven by the respective taxes imposed within each of the member states and consist of a specific duty per 1,000 cigarettes and an ad valorem rate on the recommended retail. 

Tobacco taxes

Variations in cigarette prices are often a result of the different tobacco taxes across European countries. For instance, in Finland where the price for a pack of cigarettes is relatively high, the tobacco tax makes up more than 70 percent of the price. When comparing cigarette prices to the share of individuals who currently smoke cigarettes, cigars, cigarillos, or a pipe in European countries, a general trend is observable. Many of those countries with relatively high cigarette prices have comparably lower shares of smokers. Nonetheless, many other factors can influence smoking behavior.

Cigarette consumption in Germany

In Germany, the most popular type of cigarettes in Germany are branded cigarettes, followed by fine-cut tobacco. The average price of cigarettes in Germany has continuously increased during the last half of a century. A particularly large increase was noticed between 2000 and 2005. The development of the average price of cigarettes and the tobacco tax in Germany are correlated. Pushing up the price of cigarettes has led to a decrease in the average consumption of (taxed) cigarettes in Germany. In 2000, an average of 382 million cigarettes were consumed per day. By contrast, an average of 181 million cigarettes were smoked per day in 2026.