DtC alcohol industry in the U.S. - statistics & facts
Direct-to-consumer (DtC) sales of alcohol are those sales which skip the usual three-tiered system of alcohol selling in the United States with the producer instead selling to the consumer with no intervening parties. In almost all states, some form of a three-tiered system exists in which producers (wine makers, brewers, and distillers) sell to wholesalers who then sell to retailers, from whom consumers may purchase alcohol. Proponents of the three-tiered system claim that it ensures enforcement of tax collection and age restrictions while DtC advocates maintain that while these are more complicated in a DtC system they are not insurmountable challenges. Furthermore, DtC sales offer greater access and potentially lower prices to consumers as well as higher profits for producers.
