Fashion in Germany - statistics & facts
It seems like building or finding one's own style has never been easier. But at what cost? The German fashion market is one of the leading features of consumer life in Europe's largest economy. While the interest in and the sheer necessity of buying clothes, shoes, and accessories remain, consumer approaches to buying fashion items continue to change. The growing public awareness of the environmental impact of the fashion industry, in particular mass production of cheaper apparel, influences consumer demand for transparent information before a purchase decision is made. On the other hand, increased prices across product categories in recent years generally make shopping more challenging for the average consumer, and this extends to fashion.
