Protein shakes in the United States - statistics & facts
Protein powder is enjoying great popularity due to its practical applications and benefits. The global protein powder market is experiencing increasing revenues, reaching over 32 billion U.S. dollars by 2025. It is primarily used in beverages and shakes, where it is often mixed with liquids such as water, milk, or milk alternatives. These shakes are a convenient way to increase protein intake. They can support muscle building, tissue repair, and enzyme and hormone production. Consuming protein powder can also aid weight loss. Market revenues increased as well in the United States, amounting to nearly 4.5 billion U.S. dollars in 2025.
